To reimagine Blind Tiger’s packaging and brand identity, establishing it as a standout product in the saturated ready-to-drink market. The goal was to create a visually compelling presence on retail shelves that would appeal to modern consumers seeking sophisticated cocktails.
Client: Blind Tiger Speakeasy Spirits
Industry: Alcoholic Beverage
Project Scope: Packaging Design, Brand Identity, Retail Elements
1. Sold into 50 retailers in Michigan in the first month
2. Enhanced Brand Perception
3. High Impact Retail Presence
“Working with the talented team at Resource Communications for the launch of our new line of RTD low-ABV spirits Blind Tiger Speakeasy Spirits was an exceptional experience. Their creativity, attention to detail, and professionalism made the entire process seamless and enjoyable. From concept to execution, they understood our vision and brought it to life with precision and flair. We couldn’t be more pleased with the results and highly recommend them to anyone looking for a partner that truly delivers” – Rebecca Styn – Owner of Blind Tiger Speakeasy Spirits
Blind Tiger, a startup specializing in non-alcoholic, prohibition-style cocktails, faced a daunting challenge: breaking through the crowded retail landscape of their new spirit-based canned cocktails. With many brands vying for attention, Blind Tiger needed a distinctive look that would immediately capture consumers’ interest and convey the premium, handcrafted nature of their product.
The task was to develop a new identity and packaging that would stand out on the shelf, reflect the spirit of the 1920s speakeasy culture, and appeal to consumers who crave an authentic cocktail experience. Additionally, Blind Tiger needed effective retail elements to enhance visibility and drive sales in Michigan, their first test market.
Our strategy focused on creating a visually striking identity and packaging that would set Blind Tiger apart from competitors while staying true to its prohibition-era roots. We aimed to craft an aesthetic that was both nostalgic and modern, celebrating the allure of speakeasies while appealing to today’s trend-savvy consumers.
1. Brand Identity:
2. Packaging Design:
3. Retail Elements:
1. Packaging Launch:
2. Retail Activation:
Blind Tiger’s transformation is a testament to the power of strategic design and thoughtful retail execution. By embracing the allure of the Prohibition era and marrying it with modern design elements, our agency helped Blind Tiger not just break through the retail clutter but become a standout leader in the growing canned cocktail market.
Resource Communications, Inc.
260 Eagle Park Drive NE
Suite 100
Grand Rapids, MI 49525
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